Aug 19 2019


8:00 am - 6:00 pm



EA – Innovation GLQAM Workshop

Taking the chance that Gamescom brings together many localization professional in Cologne, EA localization teams has organized for the second year in a row a localization workshop at the EA Cologne office. This time around it was about “Innovations”. We shared our achievements with Machine Translation, some new processes we have implemented in terms of quality evaluation, new self-developed tool introduced in the localization process, new workflows and anything that brought a new way of seeing localization of videogames at Electronic Arts. But that’s not it, as we were lucky enough to have many other participants from other companies who shared their achievements in terms of innovation, creating a very stimulating and open environment to discuss.

Cristina Anselmi

Participating Companies


Jesús Jiménez, Associate Technical Director, Electronic Arts

Ines Rubio, Global Translation Sr. Manager, National Instruments

Giorgio Mattiuzzo, Translation PM, National Instruments

Cristina Anselmi, Machine Translation Specialist, EA

Lisa Honig, Machine Translation Specialist, EA

Event Gallery

The event is finished.

Hourly Schedule


9:00 AM -
Opening and registration
9:30 AM -
Welcome speech
Michaela Bartelt, Sr. DPD, Head of WWS Localization, Electronic Arts
10 AM -
The EAGLE has landed!
Jesús Jiménez, Associate Technical Director, Electronic Arts
10:30 AM -
Machine Translation @ EA: What’s next?
Cristina Anselmi, Machine Translation Specialist, Lisa Honig Machine Translation Specialist Intern, Electronic Arts
11:00 AM -
Localization Testing Made Easy(er)
Frederic Champ, LT Manager, Fabio Maccari, Sr Tech Lead, Electronic Arts
12:00 PM -
Innovation Retrospective
Inés Rubio, Giorgio Mattiuzzo, National Instruments
12:30 PM -
Machine Translation at Ubisoft
Sandra Pourmarin, Localization consultant, Ubisoft
1:00 PM -
Localization automation and innovation
Paul Davies, Head of Localization& Narrative Design, Social Point
2:45 PM -
Mindfulness and process optimization
Maria Tacheva, Sr Multilingual Localization Specialist, Electronic Arts
3:00 PM -
Daniel Finck
5:00 PM -
Results and closing